Fractional CRO & Revenue Acceleration for Founder-Led Teams

Ways To Work With Me

A ladder, not a menu.

Three ways to bring me in — built to stack. Install the system, add the AI layer, keep a partner. Start wherever matches your stage.

Start Here

The AI Revenue Leverage Intensive

Get your revenue team using AI like an operator — connected to your real data and tools, with the judgment to catch what's wrong.

From $15,000

Explore the AI Intensive →

Flagship

The Revenue Operating System

A keynote and a one-day install that builds a repeatable revenue system into your team — demand, deals, close, and a weekly cadence that keeps running after I leave.

From $50,000

Explore the Operating System →

The Partnership

Fractional CRO

Executive-level revenue leadership without the full-time overhead — I own your revenue function part-time and run the weekly cadence with your leaders.

Typically $60k–$180k/yr

See How It Works →

What I Do

Accelerating Revenue for Ambitious Companies

Evan Hopkins

Founder, Tacanni

With decades in sales, GTM strategy, and operational leadership, I've led transformations across SaaS, telecom, travel, franchising, home services, and marketplace businesses.

My work isn't theoretical. It's measured in revenue growth, profitability, and the speed at which companies achieve both.

One example: Owned the growth of a SaaS platform from $44M to $215M in four years through strategic GTM transformation plus European and AU/NZ expansion.

If your company is ready to move faster, I help make that happen.

Methodology

How I Work With You

Revenue is rarely just numbers and dashboards (although I love them). It's a human system. I focus on the psychology, incentives, and decision patterns that drive behavior inside teams and across deals.

Customer Focus Selling

Buyer-centric methodology that aligns your sales process with how decisions actually get made.

Situational Leadership

Adapting leadership style to the maturity and context of each team member and situation.

Behavioral Diagnostics

Understanding the patterns behind performance gaps to prescribe targeted, high-leverage fixes.

The result: More clarity. Better decisions.
Teams that stop guessing and start winning.

The Partnership

Let's Build Something Bigger

If you're looking for a partner who brings:

✦ Strategic clarity
✦ Speed of execution
✦ Deep revenue expertise
✦ A proven growth playbook

Then we'll likely get along well.

"My goal is simple:"

Help you build accelerated, sustainable growth that increases the value of your company and the strength of your team.

Let's Talk

Track Record

A Proven Operator

Earlier in my career I founded and scaled a moving company to $4M in annual revenue using a general-manager structure that required less than one hour of my time per month (after the first 6 months). Then I sold it to them.

That experience shaped a core belief I've carried into every company since:

Systems beat heroics.

I've since applied that operating playbook across industries:

Results

The work, measured.

Case Study

$44M → $215M

SaaS revenue in four years

I owned the growth of a SaaS platform from $44M to $215M in four years — a full GTM transformation plus expansion into Europe and AU/NZ. Not advice from the sidelines: I ran the revenue org, built the team, and installed the systems that carried the number.

0.42% → 1.78%

Ecommerce site conversion rate, in 30 days

29% → 41%

Inbound lead conversion

<10 → 50+

Deals closed per month in 90 days — SaaS platform, 22%+ take rate on GMV

$10k → $30k+

Monthly revenue per AE — insuretech

Client results from recent engagements. Your starting point, market, and team will shape yours.

What They Say

What it's like to work with me.

Evan is amazing! He is incredibly down-to-earth and heart-centered in how he supports you. And he has always overdelivered — with GREAT ideas and results, in his business coaching with me. I'd recommend him to anyone from a small 3-person business (like my own), to a large corporation (like my husband — who I recommended to him).

Flora McCormick, LCPC

Coaching Client

I worked with Evan at Outdoorsy and he showed a real passion for winning as a team. I witnessed Evan work well with all members of the ELT and to drive results across his and other departments. He focuses intently on growing revenue and balanced that with always doing what is right for our employees and customers. He is beloved by his people and has been sorely missed.

Mark Conlin

Chief Technology Officer at PPLSI

During those 2 years at 1-800-GOT-JUNK?, as we built a brand new sales team from scratch, Evan consistently challenged me and supported my leadership development. He taught me how to manage a team, develop systems & processes and guided me on my path to becoming an effective sales and business coach.

Jeff Gontovnick

Managing Partner & Area Director @ 1-800-GOT-JUNK?

I had the privilege of working closely with Evan during my time as Director of Partner Success at CharterUP, and I can wholeheartedly say that his leadership is exceptional. Evan embodies the qualities of a servant leader, which made an indelible mark on our team and the company as a whole.

Christopher Roan

Revenue Operations & Sales Leader

Get In Touch

Let's Start a Conversation

Ready to accelerate? Reach out directly or book a discovery call.

Email

evan@tacanni.com

Book a Meeting

Schedule a Discovery Call

MakeMore.