Fractional CRO for Founder-Led Revenue Teams · $5M–$50M
Make
More.
I help founders and leadership teams fix what's broken, scale what's working, and build revenue engines that grow faster.
Ways To Work With Me
A ladder, not a menu.
Three ways to bring me in — built to stack. Install the system, add the AI layer, keep a partner. Start wherever matches your stage.
Start Here
The AI Revenue Leverage Intensive
Get your revenue team using AI like an operator — connected to your real data and tools, with the judgment to catch what's wrong.
From $15,000
Explore the AI Intensive→Flagship
The Revenue Operating System
A keynote and a one-day install that builds a repeatable revenue system into your team — demand, deals, close, and a weekly cadence that keeps running after I leave.
From $50,000
Explore the Operating System→The Partnership
Fractional CRO
Executive-level revenue leadership without the full-time overhead — I own your revenue function part-time and run the weekly cadence with your leaders.
Typically $60k–$180k/yr
See How It Works→Fit
You qualify to work with me if…
I take on a small number of engagements at a time, so fit matters more than fee. Here is the filter I actually use — read it honestly and you will know before we ever speak.
Where You Are
- $5M–$50M in annual revenue, with real customers and an offer that repeats
- You have a sales team — not just founders closing every deal themselves
- You are past product-market fit and the constraint is now distribution
- Someone owns the number, even if the title on the org chart is wrong
What's Happening
- Growth has flattened, or it is coming from effort rather than from a system
- Pipeline swings month to month and the forecast is really a guess
- Founder-led selling is working, and it does not scale past the founder
- You added reps and the number did not move with the headcount
How You Show Up
- You have already tried the obvious fixes — this is not the first attempt
- The decision-maker is in the room and can move without a committee
- You want the honest read, not agreement with the plan you already made
- You will act on what we find in the next 30 days, not next fiscal year
Probably Not A Fit If
- You are pre-revenue, or still hunting for product-market fit — I would be expensive guesswork.
- You want someone to execute a plan that is already decided. I am brought in to pressure-test it first.
- You need leads bought rather than a revenue system built. That is an agency, and I am glad to point you to a good one.
- Everyone already knows what the problem is and nobody has the authority to fix it.
If most of that first list sounds like your company, the next step is a short conversation to confirm it.
Schedule a Qualifier SessionWhat I Do
Accelerating Revenue for Ambitious Companies
Evan Hopkins
Founder, Tacanni
With decades in sales, GTM strategy, and operational leadership, I've led transformations across SaaS, telecom, travel, franchising, home services, and marketplace businesses.
My work isn't theoretical. It's measured in revenue growth, profitability, and the speed at which companies achieve both.
One example: Owned the growth of a SaaS platform from $44M to $215M in four years through strategic GTM transformation plus European and AU/NZ expansion.
If your company is ready to move faster, I help make that happen.
Methodology
How I Work With You
Revenue is rarely just numbers and dashboards (although I love them). It's a human system. I focus on the psychology, incentives, and decision patterns that drive behavior inside teams and across deals.
Customer Focus Selling
Buyer-centric methodology that aligns your sales process with how decisions actually get made.
Situational Leadership
Adapting leadership style to the maturity and context of each team member and situation.
Behavioral Diagnostics
Understanding the patterns behind performance gaps to prescribe targeted, high-leverage fixes.
The result: More clarity. Better decisions.
Teams that stop guessing and start winning.
The Partnership
Let's Build Something Bigger
If you're looking for a partner who brings:
- ✦ Strategic clarity
- ✦ Speed of execution
- ✦ Deep revenue expertise
- ✦ A proven growth playbook
Then we'll likely get along well.
"My goal is simple:"
Help you build accelerated, sustainable growth that increases the value of your company and the strength of your team.
Schedule a Qualifier SessionTrack Record
A Proven Operator
Earlier in my career I founded and scaled a moving company to $4M in annual revenue using a general-manager structure that required less than one hour of my time per month (after the first 6 months). Then I sold it to them.
That experience shaped a core belief I've carried into every company since:
Systems beat heroics.
I've since applied that operating playbook across industries:
Results
The work, measured.
Case Study
I owned the growth of a SaaS platform from $44M to $215M in four years — a full GTM transformation plus expansion into Europe and AU/NZ. Not advice from the sidelines: I ran the revenue org, built the team, and installed the systems that carried the number.
Client results from recent engagements. Your starting point, market, and team will shape yours.
What They Say
What it's like to work with me.
Evan is amazing! He is incredibly down-to-earth and heart-centered in how he supports you. And he has always overdelivered — with GREAT ideas and results, in his business coaching with me. I'd recommend him to anyone from a small 3-person business (like my own), to a large corporation (like my husband — who I recommended to him).
I worked with Evan at Outdoorsy and he showed a real passion for winning as a team. I witnessed Evan work well with all members of the ELT and to drive results across his and other departments. He focuses intently on growing revenue and balanced that with always doing what is right for our employees and customers. He is beloved by his people and has been sorely missed.
During those 2 years at 1-800-GOT-JUNK?, as we built a brand new sales team from scratch, Evan consistently challenged me and supported my leadership development. He taught me how to manage a team, develop systems & processes and guided me on my path to becoming an effective sales and business coach.
I had the privilege of working closely with Evan during my time as Director of Partner Success at CharterUP, and I can wholeheartedly say that his leadership is exceptional. Evan embodies the qualities of a servant leader, which made an indelible mark on our team and the company as a whole.
Get In Touch
Let's Start a Conversation
Ready to accelerate? Reach out directly or book a discovery call.